Cutty Sark Blended Scotch Whisky & Centre for the Moving Image Announce Short Film Competition
A new year-long sponsorship deal between EIFF's parent company CMI Scotland and Festival sponsor Cutty Sark Blended Scotch Whisky is good news for filmmakers
Cutty Sark Blended Scotch Whisky together with the Centre for the Moving Image (CMI) today launched a short film competition for emerging filmmakers as part of a new commitment from Cutty Sark to support independent filmmaking.
This follows an announcement from earlier this month of a partnership between the Scotch whisky brand and CMI which included a significant investment in the Edinburgh International Film Festival (EIFF).
The successful filmmaker will win a £5,000 commission from Cutty Sark to develop part of their on-going global visual communications for the brand and to showcase a selection of those films including the winner, at EIFF 2012.
Entrants are asked to depict the personality of ‘Cutty Sark, The Spirit of Adventure’, in a 60-90 second short film. A judging panel will look for those films that fuse the sociable nature of Cutty Sark with a sense of adventure which lies at the heart of the brand.
A shortlist of 10 films will be selected by a panel of judges and will be showcased at EIFF 2012.
Jason Craig, Global Brand Controller, Cutty Sark Blended Scotch Whisky, said, “Being a brave and adventurous Scotch whisky, we are delighted to deepen our partnership with the Edinburgh International Film Festival. Freshness and innovation are important characteristics for all filmmakers and we decided to launch this competition to support and encourage pioneering filmmaking. We look forward to seeing the entries and hope to attract emerging filmmakers that share our brand’s sense of adventure.”
Graeme Davies, Head of Commercial Development, Centre for the Moving Image/EIFF, added “I am delighted that we have had this opportunity to create what I believe is an innovative and important film and moving image partnership.”