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17–28 JUNE 2020
  • Director

    Bruce Robinson

  • Starring

    Richard E. Grant, Rachel Ward, Richard Wilson

  • Certificate


  • Run Time

    90 mins

  • Release Year


  • Country of Origin


  • Language


  • Format


  • Director of Photography: Peter Hannan

  • Editor: Alan Strachan

  • Produced by: David Wimbury

  • Music: David Dundas, Rick Wentworth

  • Screenplay by: Bruce Robinson

  • Production Designer: Michael Pickwoad

How to Get Ahead in Advertising

Part of the Retrospective: The Future Is History Strand


With Thatcher’s Britain set firmly in its sights, Bruce Robinson’s savage black comedy starring the brilliant Richard E. Grant is a vicious attack on the capitalism of the era. Foreshadowing the taboo-breaking 90s satire, wielded by the likes of Chris Morris, this barbed tale of an advertising executive who sprouts a second head is easily one of the most provocative films in the strand, and as a brand new Britain emerges from the decision to leave the EU, it may also be one of the most relevant.

Print courtesy of the BFI National Archive.

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