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Mirrorball Promo Selection Sparkles

In the decade since Mirrorball began, many of the creatives it has championed have achieved critical and commercial success by transferring their skills to feature films. This year's programme sees a ...

In the decade since Mirrorball began, many of the creatives it has championed have achieved critical and commercial success by transferring their skills to feature films. This year's programme sees a retrospective dedicated to a pair of celebrated graduates of the form and the arrival of a host of new talent.

Jonathan Dayton and Valerie Faris visit the EIFF on a double mission; to participate in a retrospective of the promo and advertising work that launched their careers and to attend the UK premiere of their phenomenal debut feature, Little Miss Sunshine. The couple will discuss their incredible back catalogue, which includes unforgettable videos for the likes of REM and Jane’s Addiction.

Each of the four Mirrorball collections celebrates the depth and variety of creative talent producing promos. Fresh Tracks sees the welcome return of the inspired Chris Cunningham, creator of the infamous Aphex Twin ‘Come to Daddy’ video, who has produced a reassuringly disturbing piece for neo-punk band The Horrors. Johnny Cash sound-a-like, Joaquin Phoenix, also chips in with his debut music video for L.A. rockers She Wants Revenge.

The Animation collection contains some of the most jaw-dropping visuals to be witnessed at this year’s EIFF. Pic Pic Andre produces a piece of chaotic claymation for Gisli which manages to amuse and disturb. Up-and-coming director Adria Petty contributes a surreal promo for Regina Spektor’s ‘Us’, which is reminiscent of Michel Gondry at his best.

Gondry demonstrates his mastery of the form in his contribution to the Global Selection, with his promo for The White Stripes. It’s accompanied by a host of hard-to-see gems, among them another affecting mini-movie from Norwegian outfit Sigur Ros for their track ‘Saeglopur’.

A significant part of Mirrorball’s global success is Made in Japan, which caused a huge splash at this year’s Sonar progressive music festival in Barcelona. It’s a visually dazzling collection of Japanese shorts and promos that will leave audiences reeling. Like the rest of the programme, these aren't pieces you'll come across on MTV anytime soon.

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