Make Your Market @ DISTRIBUTION REWIRED - Session One
Traverse Theatre 1 - EIFF Delegate Centre
Access: EIFF Passholders.
In the fast changing landscape of marketing and distribution the relatively new role of the PMD is being recognised as increasingly integral to the process of producing a film and connecting it with the right audiences.
Make Your Market is the first initiative in Scotland to focus on developing and implementing new models of film marketing, distribution and audience engagement.
For six months, Scottish Documentary Institute and London-based Distribution Agency, We Are The Tonic, have been working with two trainee Producers of Marketing and Distribution and four filmmaking teams on delivering marketing campaigns and distribution strategies for the selected films, both fiction and documentary.
June 2016 sees the culmination of the training and we are delighted to be taking part in Distribution Rewired to report back experiences and to look at today’s rapidly changing media world.
Please note there will be comfort breaks between sessions.
Session 1 The Distribution Solution - Moving with the Times
As audiences consume more and more of their content online and in a variety of different formats, how can filmmakers and exhibitors work with distributors to keep up to date with their expectations? And what models and opportunities exist out there to help us fill the demand?