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How to Get Ahead in Advertising

Part of the Retrospective: The Future Is History Strand

Bruce Robinson

  • 15

  • 90 mins

  • 1989

  • UK

  • English

  • 35mm

Cast Richard E. Grant, Rachel Ward, Richard Wilson

  • Director of Photography: Peter Hannan

  • Editor: Alan Strachan

  • Produced by: David Wimbury

  • Music: David Dundas, Rick Wentworth

  • Screenplay by: Bruce Robinson

  • Production Designer: Michael Pickwoad

Director Bio

Bruce Robinson

Director Bio

Bruce Robinson (b. 1946) is an English screenwriter and director who started his career as an actor. He wrote and directed the cult classic Withnail and I (1987).

Body

With Thatcher’s Britain set firmly in its sights, Bruce Robinson’s savage black comedy starring the brilliant Richard E. Grant is a vicious attack on the capitalism of the era. Foreshadowing the taboo-breaking 90s satire, wielded by the likes of Chris Morris, this barbed tale of an advertising executive who sprouts a second head is easily one of the most provocative films in the strand, and as a brand new Britain emerges from the decision to leave the EU, it may also be one of the most relevant.

Print courtesy of the BFI National Archive.



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