Madame I

  • Beverley Hood /
  • UK /
  • 2007 /
  • 2 mins

Director: Beverley Hood Scriptwriter: Beverley Hood Editor: Beverley Hood Animation: Beverley Hood Sound: Beverley Hood / Experimental

A creation by artist Beverley Hood, to live inside your mobile phone.

Madame I was the subject of a neurological study in the early 20th century: a patient who had lost her 'body awareness', or proprioception. Her predicament, and her lucid, poignant description of it, resonates with the disembodied nature of our contemporary networked lives, of everyday mobile and digital technologies.

This work transposes this condition onto a 3D animated character existing in a mobile phone - the Madame I of the title - who contemplates the nature of her disembodied predicament.

Madame I is an Artist's Film & Video production supported by The National Lottery through Scottish Arts Council and Scottish Screen. Additional support has been provided by CereProc, The Tacticus Project and Sharewire.

Available from 15 August. To download, text SW MADAME to 80160 or go to

Standard text rates apply. EIFF does not charge to download but operator data charges may apply. Please check with your network for charges specific to your mobile plan.

2007 Archive

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