A Day in the Life of a Marketing Placement
Recruitment for EIFF 2014 is currently open, and the Marketing team is looking for fresh blood! To give you a taste of what it's like to join the team, we invited Rosie Kew, a former Marketing Placement at the Festival to tell you what the job is all about.
I volunteered as a Marketing Placement for the 2011 Edinburgh International Film Festival. It was both a greatly rewarding, and challenging experience.
I first became aware of EIFF in 2007. Whilst working for Dominion Cinema, we showed When Did You Last See Your Father? and the following year we showed a retrospective screening and signing of Jason and the Argonauts with Ray Harryhausen. It was in that moment I acknowledged how significant the Festival and cinema was for engaging with new audiences, celebrating new and classic cinema, supporting emerging talent, and integrating with the community.
In 2009 and 2010, I was a volunteer for the Front of House where I got to see how the different teams worked seamlessly to get a print on to the screen. In 2011, I applied for a placement and was successfully placed with Ross Perth's Marketing team. I was offered the opportunity to get hands on within the placement, with greater responsibilities and was expected to go beyond the stereotype of printing and laminating.
I wrote copy for e-blasts and radio snippets, I assisted with the analysis of website activity, and soon I could identify the correlation of marketing promotions with ticket sales. It was a highly satisfactory role to be in, as we were able to directly identify where specific promotions led to boosts in ticket sales, which lead to an overall greater success of the Festival as a whole. I was also given the opportunity to assist with ad-hoc tasks with the Development department. Seeing how the different departments worked together was intrinsic to learning how both an arts organisation manages limited resources, and makes key decisions.
In 2011, we were lucky enough to screen the UK premiere of Troll Hunter. The marketing and promotions have always stuck in my mind as being key to the success of the film. I think that would have been my screening highlight, as it was one of the most enjoyable to promote and to watch..."TROLLLLL!!”
Overall, it really was one of the most gratifying environments to work in and believe that the experience has made me a stronger candidate due to both the personal, and professional developments I made during the three-month placement. Anyone who maybe considering taking part in the Festival, just apply! I made some amazing friends, learned new skills, which aren’t in the textbooks, and exposed myself to new challenges.
– Rosie Kew, Marketing Placement, EIFF 2011