Big, brash and Bay
Checking over the films on general release during EIFF (well, we have to know the competition), one movie sticks out - Transformers: Revenge of the Fallen.
Now, I'm certainly not going to join the legion of Michael Bay bashers out there. In fact, I think the divisive director's brash output is an absolute necessity in modern cinema.
Think I'm crazy?
Well, the rational argument is very simple: "One man's Das Boot is another man's Pearl Harbour." Cinematic tastes vary wildly from person-to-person and nation-to-nation. Let's face it, box office success, while no measure of quality, demonstrates that an audience exists for Bay's blockbusters.
Not that I'm suggesting you make your way to the local multiplex to catch the 'robots in disguise' second outing. Quite the opposite.
On the day that Transformers hits cinemas - Friday 19 June - EIFF will be screening films from India, Iran, Palestine, America, Australia, Mexico... not to mention homegrown features.
Some of these films may never grace a UK cinema again, so between 18th and 29th June, stick with us. Variety is, after all, the spice of life.